Maxine Ambrose is a marketing and communications expert with over 20 years’ experience, concentrating mainly on B2B, business and consumer technology, electronics and telecommunications markets. Maxine provides companies with a broad range of services, from classic PR through to total marketing & communications management.
Although she has worked with many of the world’s biggest brands – such as Ericsson, Skype, Microsoft, Sony, Xerox, Texas Instruments, Cable & Wireless and Misys – Maxine has a passion for working with small and growing businesses. Over the past couple of decades, Maxine has helped tech entrepreneurs in the UK and worldwide to devise successful market-facing strategies and to then help execute them effectively.
Maxine is also a part-time marketing and communications consultant to Microsoft, supporting its BizSpark program, which since launch in 2008, has helped tens of thousands of tech start-ups around the world.
Example success stories during Maxine’s career include: helping one start-up to turn around its ineffective communications strategy to a rapid lead-generator in less than 6 months; helping an established brand launch a new product range and become number one in its market, without any advertising or direct marketing; and helping a brand new start-up to become established as the leading name in its sector, including number one in organic search result, despite a small budget.
“Maxine and Ambrose Communications have consistently performed when up against a tough industry and tight budgets. She is results led and we have seen a real up-swing in market interest for specific sectors we were targeting.” Paul Davis, a client when he was a marketing manager at 3M. Odette Lunter, when at tech SME Bibit (now part of RBS): “Maxine very quickly mastered our business case and, despite geographical and budget challenges, successfully translated it into a creative, consistent and well executed communications campaigns. I highly recommend her work.”
Maxine began her career in-house at Panasonic UK, before being head-hunted to JPFR – one of the leading tech PR agencies in the 80s and 90s – before heading up the UK technology client division for Edelman, the world’s largest independent PR & communications agency. Maxine was also awarded a Distinction from the Communications Advertising Marketing (CAM) Foundation. In late 1995, Maxine left Edelman to create her own full-service marketing and communications consultancy business, Ambrose Communications. This continues to thrive with a highly experienced team in the UK and worldwide, providing counsel and tactical support to both ‘blue chip’ organisations, growth SMEs and high-potential start-ups. She is also a regularly published author/journalist, sometimes in her own name, but often as a ghost-writer.