Chloe Hope King is a 25-year-old graduate from the London College of Fashion. She has been working in the fashion and retail industries for around 9 years. An accomplished jewellery designer/maker who has also worked as a jersey wear print graphic designer with qualifications specialising in womenswear and lingerie.
Since moving to London 5 years ago she has been passionate about the urban music, dance and fashion scene and also harbours a desire to encourage the creativity in other young people around her. Chloe is definitely one to watch; an instigator determined to shake things up.
Here’s a little about her business:
Esoteric London is an edgy urban accessories and clothing lifestyle brand.
I take great inspiration from my peers and the amazing eccentricities, energy and life they possess; from nature and what it can provide; and from looking back to a time when craftspeople were revered and took great pride in working with their own two hands.
At the heart of the brand is a great deal of passion, personality and desire to create something desirable and new.
We have a blossoming niche following of loyal customers – creatives, dancers, and musicians etc, who are really excited about the brand and are spreading the word. They are currently reached via pop-up shops or similar events. Our website has just been launched with products being added to the online store very soon. Customers will also be reached at our live performance events. We are currently looking into selling at permanent external retailers.
We believe in embracing the creativity of the individual. We recognise that ‘one size’ does not fit all.
All pieces are hand-made/ hand finished in London by an experienced and innovative jewellery designer using luxury materials. We use mainly sustainable and natural materials fusing tried and tested traditional methods with more modern innovative techniques, giving our brand an edge. Here your senses will be delighted with an array of our luxurious wood and leather hand-crafted body and clothing decorations adorned with gold and silver. All of our pieces are made in limited edition numbers to ensure the exclusivity of each collection.
Custom orders are also undertaken, this more personal service involves really getting to know the client, understanding their vision and bringing it to life; catering to those inspired by our past and present collections. We understand that our pieces are a statement, and we’re here to help you in making yours.
A key aspect of the company is supporting and nourishing new creative talent. For our new clothing collection launch party we are holding an exciting event with fantastic live acts (singers, dancers etc.), offering them a free platform during the early stages of their career. This event will also provide an exciting introduction of our latest products to our customers.
The Company Ethos
Integrity – Esoteric London products are hand-made/ hand finished in the UK using sustainable materials (the majority of which are sourced locally) with a fair working environment ensured for everyone involved, including the factories we work with. This ethos is not used as a gimmick but engrained in the daily running of the company.
Creativity – We don’t follow the passing trends, we craft exciting original products, which reflect the creativity and uniqueness of our customers.
Inspiration – Not merely another clothing brand, Esoteric is a fusion of the creative industries built to inspire. We also nurture and support fresh creative talent (singers/dancers etc) by offering them a free performance platform at our new collection drop events.
When asked how the funding provided by Start Up Loans will help you, she replied:
The funding from Start Up Loans has helped Esoteric London by enabling us to purchase the materials needed to manufacture some amazing new products and move to the much needed studio space to work from. This money has also gone towards purchasing a laser cutter; essential for ensuring the highest quality controls by enabling us to manufacture in house as opposed to outsourcing this service.
When asked how the mentoring from Rockstar Youth will support you, she replied:
The mentoring provided by Rockstar Youth will be an invaluable resource in nourishing the business skills and self-confidence in these early stages.