Is business slow?
Need a boost in sales ?
In this article CfBC will attempt to offer Four Quick Tips to Boost Sales That Any Business Can Use Today
Looking for some quick, proven, tried and tested ways to Boost your sales?
Sales don’t come easy these days, to gain real benefit from these tips you will need to make an active effort in each of the five areas, if you put the effort in you can expect to see a significant increase in your business revenues within just a few weeks.
Four Quick Tips to Boost Sales That Any Business Can Use Today
Existing customers and old enquiries. One of the largest untapped sources of increased sales involves the very people who you’ve already had contact or done business with. Old enquiries, satisfied customers and people they know can be a great source of new business.
Plenty of your customers may be willing to refer you to other potential customers or offer their recommendation, but they need to be prompted to do so. Getting your previous customers to take this kind of action can happen with a simple email where you ask if they would be willing to introduce you to others who may also be in need of your products/services or to send out a general recommendation for your business to their social networks. Ask For a testimonial, build a case study and let people know that you have solved other people’s problems and that they are pleased with the service you provided.
Keep in contact with your old customers, find out what their planning to do in the future, where their problems are and perhaps you will find new opportunities.
Research shows that 62% of customer enquiries were from people in research mode, this means that they had an issue and were looking for solutions. Perhaps they still have the problem and a quick call to follow up after the opportunity went cold could yield results. And provide you with an opportunity to get feedback on your proposals.
- Make a list of all your old customers from the past 12 months
- Make a list of all the customer enquiries you have had over the last 12 months
- Drop them a quick and friendly email, don’t try to sell just make contact.
- Follow up the email with a call within 7 days
Alliances and Partnerships: Another great source of additional sales is other businesses who offer complimentary services to your own. By Partnering with other businesses in a related field you may be able to significantly expand your business reach, and expose you to new areas of income. Another great feature of alliances and partnerships is you can become much more efficient at sales as you sell to them once and if the partnership works well there should be more repeat business coming your way.
- Make a list of all the problems that customers have which you solve
- Make a list of all the areas where you could offer greater value to customers with a third party.
- Make a list of the Third parties you would like to work with to solve the customers problems
- Make contact with these alliance partners and see if they are interested and have opportunities for you.
Staff Network: In many businesses the role of new business is often left to either the business owners or the sales team. I have worked in many businesses where all of the team is actively involved in promoting the business. (Sounds scary this) This may be a real change in culture and may require some openness and honest discussions with the staff and your team members. In most businesses almost everyone solves problems, and still customers come to you because they have problems. Often a employee recommendation can be great leverage, and all it takes is for staff to be confident in using the term, “Is that something we can help you with”.
Let’s look at an example: An Accountant regally asks a member of his team to brief customers following the completion of his annual accounts. During the conversation the customer says he had an issue with PAYE or Payroll and struggled (Clearly he has a problem) your team member’s response should be “Is that something we can help you with”.
Sales are not about smart suits, flashy cars and the gift of the gab, sales is actually 2 things.
- Great Communication
- Solving Peoples problems
- Hold a team meeting and tell the team you are planning to grow the business and you need their help.
- Ask the team for ideas how to grow the business and how they can get involved.
- Invite them to get involved (Some may be more willing than others) Let them know that without sales you don’t have a business, but with sales they have greater opportunities.
- Talk to the team about common customer’s issues, customer feedback and building long term relationships, how your team can offer greater value by solving all of the customers problems.
New Business: To many people make gaining new business to complicated, here’s a quick way to find new business from new customers.
Step 1 – Find the problem your customers have
Step 2 – Give them the answer
Let’s look at a quick example: Google is one of the world’s largest companies with an annual turnover in excess of £40 million, Google was started by founders Sergey Brin and Larry Page. Sergey and Larry met at Stanford University where they invented a search engine for the universities computer and server system, initially called “BackRub”. In 1999 Google set about becoming known around the world as a Search Engine, Providing answers to information requests. The vision of Google is “to make search as good as a human answering a search request”. Their belief is “The ultimate search engine would basically understand everything in the world, and it would always give you the right thing when you ask for it”.
So the problem that people have when they visit the Google web site is they want information, and Google provides the information it is requested to do so. Google make most of its revenue from advertising yet the belief is to improve the business model in such a way as to eventually provide the right thing when you ask for it.
Google make doing business with them simple, do you?
- Make a list of all the problems your customers have where you can offer the solution.
- Talk to your customers in a language that they understand and present your solutions in a way they would search for them.
- Find the areas where your customers are looking for your solution and be the expert in that field.
- Look for ways to offer value to your clients without them taking risks, such as a free trial, a guarantee, samples and remove the barriers to the sale.
Growing a business is tough, especially new we are in a tough economy, to succeed in business you have to serve your customers well and build brand loyalty, awareness and customer value. Gone are the days when you can simply put out a advertisement in the local paper and sit back and wait for the phone to ring, to be successful requires effort.
Try these Four Quick Tips to Boost Sales That Any Business Can Use Today
If you liked this post by Geoff Kennedy, and would like to get in touch, feel free to send e-mail at: firstname.lastname@example.org – or visit his website: www.cfbc.co.uk